MSc. Communication and Media Studies

Course Description

The Master's in Communication and Media Studies program at ESTAM University provides students with a comprehensive understanding of communication theories, media technologies, media industries, and the societal impact of media. The program is designed to develop students' critical thinking, research, and practical skills, equipping them to navigate the complex and ever-changing media landscape.

A Master's in Communication and Media Studies from ESTAM University opens up diverse career opportunities in various sectors, including media organizations, advertising agencies, public relations firms, digital media companies, nonprofit organizations, and more. Graduates may pursue roles such as communication specialists, media analysts, public relations managers, content strategists, or pursue further research or doctoral studies in communication and media studies.

Program Highlights:
  • Communication Theories and Analysis: Our program explores the foundations of communication theories and their application to various media contexts. Students learn about theories of mass communication, interpersonal communication, persuasion, media effects, and cultural studies. They gain the ability to analyze media messages, interpret communication phenomena, and critically evaluate media content.
  • Media Technologies and Digital Media: We delve into the study of media technologies and their impact on communication practices. Students learn about digital media platforms, social media, online journalism, multimedia production, and media convergence. They gain practical skills in utilizing digital tools, producing digital content, and understanding the ethical and legal considerations of digital media.
  • Media Industries and Audience Analysis: We examine the structure and dynamics of media industries, including broadcasting, print media, advertising, and online media. Students explore media economics, media policy, media ownership, and media regulation. They learn audience analysis techniques, market research methodologies, and media planning strategies. They gain insights into the challenges and opportunities faced by media organizations and develop the skills to effectively engage and understand diverse audiences.

If you have a passion for understanding the role of communication and media in society, analyzing media messages, and exploring the power of digital media technologies, ESTAM University's Master's in Communication and Media Studies program is the ideal choice.

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Admission Requirements

If you're considering pursuing a Master's degree at our university, you'll need to meet the following admission requirements:

General Entry Requirements

These requirements are mandatory for all applicants:

  • Completed application form, including personal essays.
  • Complete university and college official transcripts for all years of study.
  • University or college credential (degree, diploma or certificate).
  • Certified copy of Birth Certificate
  • Academic records that are in a language other than English must include an official/certified English translation.
  • ESTAM reserves the right to verify submitted transcripts at any time. For courses and credentials earned inside any of the West African countries, ESTAM reserves the right to request original transcripts be sent directly to ESTAM from the issuing institution. Applicants will be informed by email if this is needed.
Transfer Students Requirements

If you are transferring from another institution to pursue a Master's degree with us, please follow these additional steps:

  • Provide official transcripts from your previous school as well as your degree certificate.
  • Submit a statement of purpose detailing your academic and professional goals.
  • Arrange for any necessary English translations of your academic records if they are in a language other than English.
  • Our admissions team may request original transcripts to be sent directly from your previous institution for verification.
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